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#BigArtRide is a media project that connects citizens throughout Europe via a uniquely developed VR-cycling game.

#BigArtRide is a VR-project initiated by DROPSTUFF.nl in cooperation with Europeana, the Netherlands Institute for Sound and Vision and The Embassies of the Kingdom of the Netherlands throughout Europe. It was hosted for the occasion of the Dutch Presidency of the Council of the European Union in 2016. 

In April, May and June of 2016, the project toured with two installations: one in Amsterdam and one in nine different European capitals. On each occasion contestants in two different cities were invited to hop on a cycling-installation, put on an ‘Oculus Rift’ VR-headset and navigate through a virtual city filled with highlights of centuries of European art.

This unique and interactive project created unexpected virtual and real-life meetings by using the most modern of media technologies in an innovative way. During each occasion of the #BigArtRide, a virtual bridge was built that connected Europeans to one another. The virtual city through which the cyclists of #BigArtRide raced was filled with artwork from all European member states, submitted through the Europeana 280 project.

Project partners

Sound and Vision, DROPSTUFF.nl, Europeana