You are here:

The project 'Maak het publiek!' aims to solve bottlenecks that arise when publishing publications and thus producing knowledge about acquiring and maintaining economic and cultural capital in the publishing sector, also in digital times.

Photo: Mike Chai

In the digitized society the speed of debate and publication has increased considerably. Publishers experience difficulty in going along with the high turnover rate. There are bottlenecks in the area of ​​expectation management, editing and audience reach. The turnover rate must also not be at the expense of the three success pillars in the field: speed, quality and positioning. Applications and methods from digital technology can be used to advantage in this process.

The bottlenecks mentioned prevent the optimization of the publishing process in terms of speed, quality and positioning, and weaken the position of the publisher as a producer of economic and cultural capital and as a driver of a resilient society. This project investigates how (digital) applications and working methods can optimize the publishing process to strengthen this social function. The research has shown the following promising strategies:

  1. modular work, whereby the publishing process is divided into separate parts;
  2. automation, whereby small steps in the publishing process are automated;
  3. hybrid and public-specific formats, where experiments are conducted with different forms of publication.

With this, the project wants to offer a solution to the bottlenecks and strengthen the position of the publisher as a producer of economic and cultural capital and as a driver of a resilient society.

This project is financed via the RAAK-mkb arrangement of the Nationaal Regieorgaan Praktijkgericht Onderzoek SIA

Project Partners

Hogeschool van Amsterdam, ArtEZ Hogeschool voor de Kunsten Arnhem, Hogeschool Rotterdam, Amsterdam University Press, Uitgeverij 1001, Valiz, Amateur Cities, Sound and Vision, Open!, Studio Squasch, UNStudio, Hackers & Designers, Mind Design, PUNTPIXEL, Studio BLT, Vereniging van Zelfstandige Uitgevers